Why Many Restaurants Fail: How to Avoid That?

Plenty of new restaurants open every day, however, only a small part of them succeed to stay in business for a longer time. Restaurants need a lot to survive, and sometimes just nice tasty meals and enthusiasm can be not enough. Are there any clear answers why is it so tough to accomplish in the food industry? Well, everyone’s situation is very unique but there are some key ingredients that are relevant to every restaurant or cafe owner. Let’s take a look on them.

Poor customer service

One of the main reasons customers do not come back to dineries is bad customer service. Most of people avoid giving restaurant a second chance since there are so many great places to eat in all bigger towns. So servers should be aware of the fact that first impression is very important on building a successful relationship with the customer. Recruitment agencies can prevent bad customer service by helping you to hire the right people. This would help you to preserve your reputation and save plenty of time and money on hiring new staff.

Bad marketing ideas

Many people have their favourite spots so they just do not look for new places to eat, or the information about new places does not reach them. In this era of social media great digital marketing is a term you should be familiar with because it will create a steady customer flow. But you need a great strategy for your restaurant marketing. Think about your target audiene and how to reach it, and establish the main goals of your advertising campaign. Be creative, because you do not want to be like everyone else. In this industry success comes along with uniqueness.

Mediocre food quality

There is no reason for saving on food at a restaurant, because this will cost you a lot more than using proper materials. Sometimes you can save more by spending more money. People are smart and they notice when the food is prepared by using cheap substitutes or serving expired products. So do not make these mistakes. Most clients would rather prefer to pay more than to get low quality meals. Moreover, cooks and chefs from time to time should be checked because food preparation becomes a routine and it can lead to some ingredients missed over a period of time. A great idea is tasting the food before serving it.

Lazy staff

Of course, everyone wants to obtain the best result by putting as little effort into it as possible. Sadly, that’s not the reality most of us has to deal with. Only hard work leads to success. That’s what a great American author Gordon B. Hinckley ones said: „Without hard work, nothing grows but weeds.“ So no matter how good you or your staff are, you have to work both mentally and physically to maintain a successful business. Also, you need some great control over your team, but in such way so they still feel trusted.

Usually restaurants failure is a combination of a few problems. Some of them can be controlled by restaurant owner, and some can not. But if you have a clear vision and strong systems, you never give up, and you collaborate with recruiters that help you to build a strong team, most likely everything will be fine.

Content retrieved from: https://www.soprana.no/en/blog/why-many-restaurants-fail-how-to-avoid-that.